How does Willy Russell us the separation of the twins in Blood Brothers to good dramatic effect? :: essays research papers

Blood Brothers is about two twins separated at birth, into an Upper class family and a lower class family. The Twins eventually find out they are twins when it is too late. Their separation is used to good dramatic effect to keep the audience in suspense for what’s to come. When you are of a lower class you tend to be superstitious. For example, because of the little opportunities and low fortune a person of a lower class has they tend to believe in fate and bad luck. This is a dominant theme which is introduced at the beginning of the play and runs throughout it. Mrs Lyons says to Mrs. Johnson, â€Å"They say that if either twin learns he was one of a pair they shall both die immediately!† She threatens Mrs. Johnson and plays on her superstitious beliefs by making her believe that if Eddie and Mickey or anyone ever found out the truth, the twins shall both die. This creates good dramatic effect because the audience are shocked that their friendship has now changed and frightening for Mrs Johnson. Class difference is displayed very clearly in Blood Brothers, in particular the difference in wealth between the two families. Eddie’s parents ensure that he has a comfortable upbringing and is able to study at university and receive a qualification, resulting in a highly paid job. This is completely dissimilar to Mickey. He comes from a poor family which meant that he was stuck in a dead end job in a factory. â€Å"I bleeding hated it, standing there all day never doing anything apart from putting cardboard boxes together.† This reflects Mickey’s frustration and highlights the lack of opportunities open to him, which adds to the dramatic effect of the play because it prepares us for trouble in the future. A good example of dramatic irony in the play is when Eddie and Mickey decide that as they are such good friends they will become blood brothers. â€Å"Hey, we were born on the same day. That means we can be blood brothers.† The audience knows that they were actually brothers, whereas the children were unaware of their relationship. As the blood brothers go through life Mickey starts to realize that he will never be as good as Eddie or receive the opportunities Eddie is given; this is the message of the play. Our futures are determined by circumstances beyond our control; in Mickey’s case his upbringing and culture determine his lifestyle.

Hamlet Essay

Hamlet represents many things: tragic hero, over-thinking educated man, and poor friend. He is also a revolutionary, a philosopher, and a dreamer, and reconciling these good qualities with the bad proves as maddening for the audience as it does to Hamlet himself. However, what is often lost in the shuffle of Christian theologies in the play is the fact that nihilism as a persistent force, guiding Hamlet’s actions (or inaction, as the case may be) and serving as the catalyst for tragedy. Nihilism serves in the play as a kind of spiritual nether region into which men like Hamlet can find themselves being pulled into. It represents something that, to Hamlet and those like him, comes across as something off a salvation: it represents an opportunity to free one’s self from the need to act, and instead welcomes someone to become completely absorbed in the world of contemplation. This seems ideal for Hamlet the student, but when he is asked to take action by his spectral father, he is torn between his true nature and that which others expect of him. Unable to believe in himself, Hamlet becomes unable to believe in anything at all, which forms the crux of the play’s tragic moral dilemma. Whether Hamlet was intended to be a nihilist or the work nihilistic in nature is a question ripe for debate. According to Donald Wehrs, Placing the threat of nihilism at the heart of tragedy, Shakespeare seems to anticipate, if not inaugurate, Romantic and Modernist vocations for literature—offering literature as the site where significance after the debunking of myth and metaphysics may be reclaimed (68).† According to such a reading, one of the purposes in the narrative of Hamlet is the debunking of mythology. This would reconcile some of the odder features of the play—for instance, the very non-Catholic ghost of King Hamlet (himself seemingly a remnant from the notions of purgatory) juxtaposed with very Catholic concerns of whether Claudius will ascend to heaven or descend to hell based on the exact moment that he is killed: he can’t be killed, according to Hamlet, when he is â€Å"fit and season’d for his passage. However, Wehrs points out that nihilism is the threat, and not the goal: Hamlet’s tale is not nihilistic simply for the sake of riveting storytelling, but because it reveals that when lives unravel (as they do in all tragedies), a belief in nothingness effectively leaves nothing behind; no substance lurking behind the shroud of life. Why, then, the debunking? Why bother lampooning the absurdity of certain metaphysical notions/superstitions while still adhering to the Christian belief structure? The answer is as simple as it is striking: through the story of Hamlet, Shakespeare attempts to create a system of morality that is independent of religion of spiritual affiliation. After all, Hamlet is shown as someone torn between moralities, weighing the social responsibility of honoring his father’s request for revenge with the spiritual responsibility of avoiding bloodshed and murder. He is a man torn apart by his multitude of beliefs, not his lack of beliefs†¦the famous â€Å"to be or not to be† speech represents a descent into nihilism, but it is an abyss that he was driven into by trying to follow the often-arbitrary dictates of what is right and what is wrong. It is no coincidence that the best intentions of Hamlet consign many more souls to death than the deliberate machinations of Claudius. According Tzachi Zamir, some of Shakespeare’s tragic characters (such as Macbeth) are able to resolve nihilistic navel-gazing by virtue of action. Hamlet, on the other hand, is â€Å"more interested in escaping† (537) the physicality of the world: his philosophical nature lends itself more readily to the nihilism that he stumbles into. This is found in the â€Å"to be or not to be† speech, as Hamlet notes â€Å"With this regard their currents turn awry / And lose the name of action. † It is interesting to note that the nihilistic Hamlet causes more death and destruction than other tragic characters who have a spiritual belief structure in place: Claudius, as written above, is a cold-blooded murderer, but also a repentant man who does not let his life be consumed by forces beyond his control. Macbeth readily admits that the violent murder that begins his own tragic downfall will send him to hell, but he cannot help himself. In this spectrum of morality, Shakespeare seems to be implying that good actions can be tainted (following Aristotle’s Poetics, his tragedies almost always feature glorious characters being brought low) and bad actions can be redeemed (the counterpoint of Shakespeare’s tragedies are, of course, the comedies, in which everyone is a case of mistaken identity or two away from true love and happy marriage). Hamlet seems to perceive this on some level: â€Å"â€Å"I must be cruel, only to be kind. † The worst sin, then, becomes inaction: Hamlet’s inaction is a result of his inability to believe in anything, and it seems to clog up the very gears of Hamlet’s world: it is unsurprising, then, that the entirety of that world grinds to a halt from this disruption. Worse still, he tethers the inaction to his ability to reason, when in truth, it is only reasoning that can save one from nihilism. As Grace Matthews points out, â€Å"Hamlet, a religious young man, vacillates between faith and atheism, he becomes vulnerable to the deception that evil offers us†¦ it is only by resisting succumbing to nihilism through thinking that we can protect our spirituality and live meaningfully as a result. † Hamlet’s sin is not thinking; Hamlet’s sin is overthinking. Perhaps the most strident voice in declaring that Hamlet is a nihilist play is that of Harold Bloom. According to him, â€Å"Shakespeare invented what Nietzsche, and Dostoevsky, and others afterwards started to call nihilism. It’s a pure Shakespearean invention. † He links this rather explicitly with the character of Hamlet himself: â€Å"I’m not sure that until you have the representation you call Hamlet, that you have anywhere†¦someone who changes every time he or she speaks, and who does it by this weird thing of overhearing oneself, which I can’t find before Shakespeare.† For Bloom, the notion of Hamlet being nihilistic lies in his personal inability to create an identity for himself: his mind is tugged by reason in one direction, by honor in another direction, and by loyalty in yet another direction. As cliche as it may sound, Hamlet is unable to believe in anything else because he is unable to believe in himself. Aside from the obviously bloody consequences, how does this further the notion that Shakespeare intended this to be a negative thing—a nihilism to be avoided at all costs, instead of an existential safety blanket for individuals to hide themselves in? The answer to this is the fact that Hamlet is portrayed as less than a person throughout the entirety of the play. In point of fact, his spectral father actually displays much more personality and substance than his son does. Hamlet’s identity is in reflection: he can be a jocular young man with Rosencrantz and Guildenstern, an educated conspirator with Horatio and an angered son with his mother. Without them, though, Hamlet is unable to be anyone at all. Shakespeare’s Hamlet as a play, and his Hamlet as a character, will remain the center of debate for centuries more to come. However, it is important that the discussions of fate and philosophy—the very kind that Hamlet would have delighted in at Wittenberg—do not overshadow the small things that comprise his tragedy. Shakespeare dangles both Lutheran and Catholic theology in front of both Hamlet and the viewer, but does not advocate one over the other. Rather, both serve as a warning for the only real spiritual evil: the inaction of nihilism. Ironically, it is only through the use of reasoning that one can overcome the temptation of nihilism†¦the temptation of surrendering all responsibility and simply succumbing to the ebb and flow of the tides of the world. However, through Hamlet we see that an overabundance of reasoning can actually cause this effect: if one overlaps spirituality and secular education, then everything is thrown into disarray, and the moral compass is not simply broken†¦one’s entire sense of a true moral north is thrown right out of the window. In its place is a path that can lead only to heartbreak, bloodshed, and chaos.

The products created by sony vaio - Free Essay Example

Sample details Pages: 14 Words: 4277 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? Sony VAIO Sony computer products, a sub-brand.  Its name is an acronym for Video Audio Integrated Operation, but since 2008 it has been revised to view Audio Intelligence Organiser brand to celebrate its 10th year anniversary.  Idea was developed by Timothy Hanley items that use audio and video to PCs as well as functional as a way of distinction. Computer market, Sonys re-entry VAIO PCV desktop under the brand with the launch of the new line was in 1996.  Now you notebook, laptop, desktop, media center and notebooks VAIO logo adorning the famous can. The Sony VAIO series are built for entertainment whether listening to music on technology Dolby Sound Room or watching Blue- ray Disc on screen. Environmentally friendly and often with great innovations like solid state drives VAIO is the best PC for people who wish to get their own personal entertainment system out of their laptop or desktop. If you are thinking of switching home  b roadband  supplier, one company stands out by far: O2. According to the biggest independent survey of suppliers the 2010 Broadband Customer Satisfaction Report fromuSwitch.com   it takes the top spot for the second year running, winning 10 out of 11 categories. Its part of the Spanish telecommunication giant Telefà ³nica, O2 offers fast home broadband to customers throughout the UK. O2  is part of the Telefà ³nica Europe group. It was formed in 2001 following the demerger of  BT  from its former mobile phone business, BT Wireless. After five years as an independent company, it was bought by the Spanish giant Telefà ³nica for  £17.7 billion in the biggest all-cash takeover in the history of the telecommunications industry. O2 currently has over 43 million customers in Europe, including 18.4 million in the UK. In 2007, O2 entered the home broadband market with the purchase of Be Unlimited, a small DSL start up company. It now offers three home broadband packages and a range of business services. In this fast moving world, laptops and internet are one major source of information. Using laptops we can actually kill fewer trees helping to reduce environmental damage. Laptops can be extended if incorporate it with internet as they can reach the other side of the world with no time. With the economy the way it is. Computerised learning is the most efficient most organised and fastest way of learning possible. With technology becoming cheaper and cheaper, there is no excuse for taking advantage of the tools that it provides. In todays intensively competitive, dynamic and highly complex business environment featured by reduced customer loyalty the need to be focused and customer oriented market is more critical than any other time in the past. It is very vital for any organisation to maintain and use valuable information about their customers to enhance their business strategies and product and service givings. In this rep ort below our discussion is about the reach of Laptops and internet in this rapidly changing world. Operations Management is a transforming process turning resources (inputs) into goods and services (output). The key is efficient management. Operations Management Goods Services Customer/Employee Satisfaction Information Finance People Materials Machinery OUTPUT PROCESS INPUT Types of operations SONY CORPORATION At Sony operations processes used are Job Method, Batch Method and Flow Methods which are described below Job method The complete task in handled by a group of workers. Job involved is of low technology as well as complex in nature. The definitions of objectives are clear and simple like how should the job progress, its stages, decision making process. Batch Method As the production volume increases Batch Method is very useful in order to organise the production facility. It helps the process more focused on s kills and achieve high equipment utilisation. By using this method the organisation actually specialises in labour. The capital expenditure is kept low with a careful planning in order to keep the production equipment active. O2 BROADBAND SERVICES Flow methods are used in order to provide services at O2. These are similar to batch method only the batch queuing, idle production is eliminated. It is actually a method of production organisation where the task is worked on continuously or where the processing of material is continuous and progressive. Because of flow methods the work and service flow is improved, the need for skilled labour is reduced moreover there is an added value to the services and the work is completed faster. COMPETITIVE PRIORITIES In 1984 Hayes and Wheelwright suggested that companies compete in the marketplace by good quality of one or more of the following competitive priorities Quality Lead time Cost Flexibility Quality Importanc e VAIO Manufacturing functions have often been depicted as possessing different definitions of quality. Such views are clarified at VAIO by an eight dimensional framework such as Performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality. At Sony Manufacturings traditional observance of quality control reflects a focus on the conformance dimension of quality. Each of the other dimensions also represents possible bases of competition, but these other dimensions require extra interfunctional coordination among manufacturing, marketing, research and development than does achieving conformance quality. The importance to respond on the first six quality dimension can be addressed however the last two dimensions are inherently difficult to measure and are more removed from the knowledge base of responding manufacturing executives. O2 O2s network covers 80% of the UK with a top speed of up to 3.6Mb. however, a number of facto rs can affect this speed. There are a number of factors that can influence the quality of the network connection, and therefore the speed. The closer to a mobile phone mast the better the connection is likely to be. Also the more people online at the same time there will be more congestion there will be on the network which will slow down. Dimensions of quality: Performance primary operating features Features optional extras Reliability Likelihood of breakdown Conformance Conformance to specialisation Technical durability length of time before the product or service becomes obsolete Serviceability ease of service Aesthetics look, smell, feel, taste Perceived quality reputation Value for money Delivery time importance On time delivery is the ability to deliver on time contracts.  This is a business unit may not have at least the high cost or product quality.  But will compete on the basis of delivering reliable products on th e date the contract even if the contract is far in the future.  Some confidence to deliver customer is not enough;  Speed ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â€š ¬Ã‚ ¹ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â€š ¬Ã‚ ¹of delivery is also a necessity to win orders.  Key informant survey items that measure respondents in each location, these categories of delivery time. VAIO The delivery usally takes two or three weeks to reach to the customers place. Laptops are configured in japan and shipped from china. Dimensions of time: Manufacturing Lead time Due date performance Rate of product introduction Delivery lead time Frequency of delivery Cost importance Although all manufacturers are concerned to some degree with cost, most do not compete solely or even primarily on this basis. Manufacturing cost-related categories include (direct) production costs, productivity, capacity utilization, and inventory reduction. Individual survey items measure the importa nce that respondents place on each of these cost categories. VAIO At sony, new innovation are regular in order to reduce the cost such as labour cost, environmental cost, financial cost.etc. finally Sony is still in a critical condition where they need to be extra caution about all the potential crisis that the organisation may face in the future. O2 They aims to deliver high quality, reliable products, memorable services and more over value for money. The value and price are high among the consumers when they choose a internet service provider. Increasingly todays consumer is also willing to switch service provider because of cost. O2 has already began several new priced based loyalty schemes to help reduce the mix including O2 treaTs in UK. Dimensions of Price and Cost: Manufacturing cost Value added Selling price Running cost cost of keeping the product running Service cost cost of servicing the product Profit Flexibility importance Fle xibility is essential. In a conceptual study the dimensions of flexibility is been developed. Individual research sites to measure the importance of the dimensions of the flexibility i.e. product mix, volume, turnover and change. O2 At O2 they respond quickly to the needs of business. It is driven by consumers insight. They know the true value of their customers and focus on providing them with services. During the period of global economic crisis their customers needed flexibility with the contract and controlling such cost was a paramount. But in month of march they responded with three flexible options to manage their customers requirements in line with the changing fortunes of your business. VAIO Sony has always had the capability to be flexible in order to meets the needs of their customers. recently to help with the VAT increases Sony came out with VAT refund scheme further it also maintained the same VAT rate for its customers in the beginning of the new year. Dimensions of flexibility: Material quality ability to cope with incoming materials of varying quality Output quality ability to satisfy demand for products of varying quality New product ability to cope with the introduction of new products Modification ability to modify existing products Deliverability ability to change delivery schedules Volume ability to accept varying demand volumes Product mix ability to cope with changes in the product mix Resource mix ability to cope with changes in the resource mix MARKET STRATEGY The marketing concept of building an organisation around the profitable satisfaction of customer needs has helped firms to achieve success in high growth, moderately competitive markets. However, to be successful in markets in which economic growth has levelled and in which there exist many competitors who follow the marketing concept a well developed marketing strategy is required. Such a strategy considers a portfolio of p roducts and takes into account the anticipated moves of competitors in the market. Diversification Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. at the corporate level it is generally very interesting entering a promising business outside of the scope of the existing business unit. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff Matrix: Market Penetration Diversification Market Strategy Market development Product development Diversification strategy stands apart from the rest of the three strategies. The first three strategies are performed with same technical, financial and merchan dising resources used for original product line. On the other hand diversification generally requires a company to acquire skills, new techniques and new services. The strategies of diversification can include internal development of product or markets acquisition of firm, collaboration with a company, licensing of new technologies. There are three types of diversification strategy such as Concentric diversification a technological similarity between industries, affirm is able to leverage its technical knowhow to gain some advantage, Horizontal diversification here the company adds a new product or service that are often technologically or commercially unrelated to current products but they may appeal to the current customers, Lateral diversification company here markets a new product or service with no technological or commercial similarity with current products but it may appeal to new group of customers. VAIO In the past five years it has diversified into entertainment, software and a host of related and converging fields. The diversification has been successful because Sony has identified all of its new projects with its brand name and reputation for quality: Its core competency in electronics has been at the heart of its successful diversification. Sony Corporation (SNE) and the family of companies associated with its diverse interests are a trans-national electronics and media mega-corporation. O2 O2 came up with its Connect with your people anytime, anywhere. Inspiration can strile anytime anywhere. Whether its for comparing digital cameras or to find a nearby restaurant . consumers increasingly browse and search internet from their phones. With O2 mobile ads one can reach to the fast growing audience and engage customers to buy when they are open Market Penetration Market penetration is a name for a growth strategy where the business concentrates on selling existing products into existing markets. The main objectives at such st rategy are To maintain or accelerate the market share of current products. It is achieved by combination of competitive pricing strategy, advertising, sales promotion and perhaps more resources dedicated to personal selling. To secure dominance of growth markets. To restructure a mature market by driving out competitors. It requires a much more aggressive campaign supported by a pricing strategy. Increase the usage by existing customers by introducing loyalty cards This theory is much about business as normal. The business concentrates on the markets which are known very well. It is likely to have good information on competitors and on the needs of the customer. Market development In this strategy a business sells its existing products into new markets. Possible approach to this strategy includes New geographical markets like exporting the product to a new country, new packaging, new distribution channels, in order to attract customers different pricing polic ies should be implemented or create new market segments. Product development Its a growth strategy where a business concentrates on introducing new products into existing markets. Such strategy requires development of new competencies and requires the business to develop changed products in order to appeal to the existing markets. THEORITICAL PRINCIPLES Capacity Planning Capacity planning is the process of determining the production capacity needed by an organisation in order to meet changing demands for its products. The target of capacity planning is to minimise the discrepancy. Demand for an organisations capacity changes based on changes in production output such as increasing or decreasing the production quantity of a product. Better utilisation of existing capacity can be accomplished through improvements in Overall Equipment Effectiveness. Capacity can be increased through introducing new techniques, equipments and materials etc, Broad classes of capacity pla nning are Lead strategy, Lag strategy and Match strategy. Capacity planning is a long term decision that establishes a firms overall level of resources. Excess capacity can drain companys resources and prevent investments into more profitable ventures. Capacity Planning Techniques There are four procedures for capacity planning: capacity using overall factors, capacity bills, resource profiles and capacity requirements planning. The first three are rough cut approaches involving analysis to identify potential bottlenecks that can be used with or without manufacturing resource planning (MRP) systems. CRP is used in conjunction with MRP systems. INVENTORY MANAGEMENT Inventory management or inventory control is a way to balance inventory needs and requirements with the need to reduce the costs resulting from obtaining and holding inventory. Inventory is a quantity or store of goods that is held for some purpose or use (the term may also be used as a verb, meaning to take inventory or to count all goods held in inventory). In order for a retailer to stay in business, it must have the products that the customer wants on hand when the customer wants them. If not, the retailer will have to back-order the product. If the customer can get the good from some other source, he or she may choose to do so rather than electing to allow the original retailer to meet demand later (through back-order). Hence, in many instances, if a good is not in inventory, a sale is lost forever. Lead time is the time that elapses between the placing of an order (either a purchase order or a production order issued to the shop or the factory floor) and actually receiving the goods ordered. A just-in-time (JIT) manufacturing firm, such as Boeing can maintain extremely low levels of inventory. Boeing takes delivery on as many as 18 times per day. However, steel mills may have a lead time of up to three months. That means that a firm that uses steel produced at the mill must pla ce orders at least three months in advance of their need. In order to keep their operations running in the meantime, on-hand inventory of three months steel requirements would be necessary. Controlling Inventory Firms that carry hundreds or even thousands of different part numbers can be faced with the impossible task of monitoring the inventory levels of each part number. In order to facilitate this, many firms use an ABC approach. ABC analysis is based on Pareto Analysis, also known as the 80/20 rule. The 80/20 comes from Paretos finding that 20 percent of the populace possessed 80 percent of the wealth. From an inventory perspective it can restated thusly: approximately 20 percent of all inventory items represent 80 percent of inventory costs. Therefore, a firm can control 80 percent of its inventory costs by monitoring and controlling 20 percent of its inventory. But, it has to be the correct 20 percent. Fixed order Quantity Model EOQ is an example of the fixed-order -quantity model since the same quantity is ordered every time an order is placed. A firm might also use a fixed-order quantity when it is captive to packaging situations. If you were to walk into an office supply store and ask to buy 22 paper clips, chances are you would walk out with 100 paper clips. You were captive to the packaging requirements of paper clips, i.e., they come 100 to a box and you cannot purchase a partial box. It works the same way for other purchasing situations. A supplier may package their goods in certain quantities so that their customers must buy that quantity or a multiple of that quantity. SUPPLY CHAIN DESIGN Successful supply chain design is about deploying assets in ways that enhance profitability and shareholder value. You need to consider market and sourcing strategies that will generate the best financial performance. You must identify the optimal number of plants, warehouses and distribution centres to maximize long-term profit. It is impo rtant to understand exactly how and where to deploy assets for optimal operational and financial performance. Personnel involved in supply chain design require a tool that considers business objectives, resource constraints and subsequent financial impacts in order to define an optimal supplier-to-customer supply chain structure one that cuts costs and increases profitability. PERFORMANCE MEASURES Performance measurement is a fundamental building block of TQM and a total quality organisation. Historically, organisations have always measured performance in some way through the  ¬Ãƒâ€šÃ‚ nancial performance, be this success by pro ¬Ãƒâ€šÃ‚ t or failure through liquidation. In the cycle of never-ending improvement, performance measurement plays an important role in: Identifying and tracking progress against organisational goals Identifying opportunities for improvement Comparing performance against both internal and external standards Reviewing the p erformance of an organisation is also an important step when formulating the direction of the strategic activities. It is important to know where the strengths and weaknesses of the organisation lie, and as part of the Plan -Do Check Act cycle, measurement plays a key role in quality and productivity improvement activities. The main reasons it is needed are: To ensure customer requirements have been met To be able to set sensible objectives and comply with them To provide standards for establishing comparisons To provide visibility and a scoreboard for people to monitor their own performance level To highlight quality problems and determine areas for priority attention To provide feedback for driving the improvement effort A simple performance measurement framework A good performance measurement framework will focus on the customer and measure the right things. Performance measures must be: Meaningful, unambiguous and widely understood Owned and manag ed by the teams within the organisation Based on a high level of data integrity Such that data collection is embedded within the normal procedures Able to drive improvement Linked to critical goals and key drivers of the organisation There are four key steps in a performance measurement framework the strategic objectives of the organisation are converted into desired standards of performance, metrics are developed to compare the desired performance with the actual achieved standards, gaps are identi ¬Ãƒâ€šÃ‚ ed, and improvement actions initiated. These steps are continuously implemented and reviewed: Initiate Improvement Understand Performance Establish Metrics Establish Key Goals Initially, focus on a few key goals that are critical to the success of the organisation or business and ensure they are SMART Specific, Measurable, Achievable, Relevant, Timely. TOTAL QUALITY MANAGEMENT (TQM) Total Quality Management (TQM) is an approach that seeks to improve quality and performance which will meet or exceed customer expectations. This can be achieved by integrating all quality-related functions and processes throughout the company. TQM looks at the overall quality measures used by a company including managing quality design and development, quality control and maintenance, quality improvement, and quality assurance. TQM takes into account all quality measures taken at all levels and involving all company employees. TQM can be defined as the management of initiatives and procedures that are aimed at achieving the delivery of quality products and services. A number of key principles can be identified in defining TQM, including: Executive Management Top management should act as the main driver for TQM and create an environment that ensures its success. Training Employees should receive regular training on the methods and concepts of quality. Customer Focus Improvements in quality should improve customer sat isfaction. Decision Making Quality decisions should be made based on measurements. Methodology and Tools Use of appropriate methodology and tools ensures that non-conformances are identified, measured and responded to consistently. Continuous Improvement Companies should continuously work towards improving manufacturing and quality procedures. Company Culture The culture of the company should aim at developing employees ability to work together to improve quality. Employee Involvement Employees should be encouraged to be pro-active in identifying and addressing quality related problems. Impact of conceptual frameworks on Competitiveness Key Issues of the above conceptual mix affecting Competitiveness are Client capability Policies or targets set within departments without taking sufficient account of implement ability or marketplace considerations. Poor communications with suppliers and insufficient engagement with them about departments future intentions Insufficient encouragement of RD and innovation. An uncoordinated approach to government demands on the marketplace. Insufficient attention to the development of an effective supply market. High dependency on key suppliers in the IT sector. Innovation It confirms that TQM considered as a set of practices has a positive impact on the organisations innovativeness. It discovers that not all TQM practices enhance organisation innovativeness. Only leadership and people management, process and strategic management, and open organization showed a positive impact on the firms innovation performance.   TQM has contributed in clarifying the disputed relationship between Management practices and the firms innovativeness, and shows empirical evidence in the organisation to confirm that the TQM practice set deployed has a positive impact on its innovation performance. Sustainability Sustainability is a rising priority for companies as investors, custo mers, government bodies, non-governmental organizations (NGOs), management, employees and other stakeholders all try to understand the social and environmental implications of the companys financial and operational decisions. For the 2011 New Year, many individuals and organizations have resolved to become more green right?  Ãƒâ€šÃ‚  Well, one of the more interesting uses of Enterprise Performance Management (EPM) and Business Intelligence (BI) technologies seen recently is in the support of sustainability reporting and management.  Ãƒâ€šÃ‚  Also known as the triple bottom line, sustainability reporting is the reporting of environmental, social and economic metrics to key stakeholders; including customers, partners, employees, community members and investors.  Whatever approach you decide to take, organizations can derive strategic advantage by embracing sustainability as part of the business and disclosing the details of their sustainability efforts to exter nal stakeholders. The benefits include cost savings by limiting waste and consumption of natural resources,  enhanced brand value and reputation with customers and partners, better risk management, the ability to attract capital from green investors, and the opportunity to attract better staff by offering a great place to work. Conclusion A business exists because there is a product or service demanded by customers in the market place. Operations Management is concerned with managing all decisions that needs correction of that product. So in Operation management we ask questions like what is the type of process we have to use. how good is that process to deliver the product or service?. How much service we can provide to the customers? And finally how should the operations compete in order to supply the product or service and business strategy of the firm. There is a significant difference in the approach of topic between the expertise and professional? If you look e xactly at the CEO and top management of the organisation what executive and top management see is a need to appreciate that the firm needs to see is the value and relevance of the operation functions within the business. Most executive understands why the business exists how to compete but they do not have a sharp understanding what exactly the operation management does, what it contributes to help in succeeding with competing in the marketplace. So one of the key distinguishes between executive and professionals are that we have a convinced executive as to the value of having a proper operations management. Don’t waste time! Our writers will create an original "The products created by sony vaio" essay for you Create order

Analysis Of A Wild Beast - 834 Words

It was just another day in Auschwitz, with gloomy prisoners working as hard as they could so they would not be chosen for the ovens. Rivka, Shifre, Esther, and Chaya or Hannah from the future were young, healthy girls who were doing their daily jobs. Their faces showed displeasure and grief as they were fixing the water pumps. Some other prisoner’s like Gitl, Yitzchak, and Wolfe or Grandpa were working on other arduous tasks. Suddenly, they heard noise start to come from behind the dead bushes. All the girls looked at each other puzzled, and then they tried to guess what this noise could be coming from.  ¨Do you think it is an animal?† Shifre says. â€Å"A wild beast? ¨, said Esther. â€Å"It can’t be.† Chaya says nervously. â€Å"Stop being such babies, I will go see.† Rivka says. Rivka paused her work, and started to encroach the dead bushes with curiosity, and then she saw a baby, not a monster, or a wild beast, just a baby. Then she picked the infant up, and grinned from ear to ear as if it was her sibling. Rivka cradled the baby in her arms and rocked him back and forth to quiet him. Then she walked over to the girls, and said, â€Å"It’s just a baby boy. Nothing to be afraid of, see it’s just an adorable, lovable, sweet, kind baby.† Soon enough a guard approached them, looked down and told them, â€Å"I was told ones who do not work are to go over there.† He pointed to the cave. Then for a while Shifre started to protest. â€Å"But you never take healthy hard workers it’s against the rules!†Show MoreRelatedBeasts Of The Southern Wild Analysis1293 Words   |  6 PagesIn Benh Zeitlin’s movie, Beasts of the Southern Wild, a young girl named Hushpuppy lives with her father in a small community located in Montegut, Louisiana, known by the locals as ‘the Bathtub’ for its coastal erosion. The area is also isolated from the rest of the population on the other side of a levee. They are faced with periods of intense storms and flooding, as well as long dry periods due to climate change, but their community survives together, helping and protecting each other, and livingRead MoreAnalysis Of The Film Beasts Of The Southern Wild 1474 Words   |  6 Pages The film, Beasts of the Southern Wild, tell the story of a rural community called Bathtub in Southern Louisiana to induce themes of classism and community ties. Behn Zeitlin does a great job reminding us of our connection with each other and the world around us. The Americana aesthetic of the film mirrors our hero’s resiliency in the face of destruction. At stake in this aesthetic and exploration of these politically charged themes is an interpretation on how we can connect to each other acrossRead MoreAnalysis Of The Movie Beasts Of The Southern Wild 947 Words   |  4 Pages Beasts of the Southern Wild. Dir. Ben Zeitlan. Perf. Quvenzhane’ Wallis, Dwight Henry, Levy Easterly, Lowell Landes, and Pamela Harper. Cinereach, 2012. DVD. In the movie, Beasts of the Southern Wild, the setting and story line portray life in the Bathtub as a struggle; however, residence of the Bathtub sees it as a way of life. A poverty stricken group of citizens making the best of what they have, and when they face hardships, the community comes together to support each other. The movieRead MoreThe Decline Of Innocence, A Story Told In Lord Of The Flies.1421 Words   |  6 Pagessavage, but they are still there. The creation of a â€Å"beast† is the main talking point for almost half the book. The children claim to see this â€Å"beast† and it freaks them out because they don’t know exactly what it is. One person named Simon is greatly intrigued by this idea of a beast lurking around the island. So he goes and follows it and finds this cave. This all happened not as fast as I made it seem, but this helps Simon find out that the beast is actually a figment of their imaginations. He runsRead MoreLord of the Flies Comparative Analysis949 Words   |  4 Pagesï » ¿Lord of the Flies Comparative Analysis Angela Boui Throughout the book â€Å"Lord of the Flies† several different universal themes occurred. Not just in this book but in movies and TV shows as well. The different themes all show morals surrounding situations both good and bad. One main theme that is present is how people abuse power when it is not earned. This happens because people crave power and they want to be in control. In the following paragraphs, different themes will be linked with theRead MoreLife of Pi Analysis with How to Read Literature Like a Professor1656 Words   |  7 PagesLife of Pi Analysis With How to Read Literature Like a Professor 1. Chapter 12: Is That a Symbol? A. Example one In the early stages of Life of Pi, Martel mentions a place that Pi and Ravi had gone to visit while on vacation. While looking aimlessly through the window, they noticed three hills. On top of one hill was a catholic church, another a Hindu temple, and the other a Muslim mosque. Each hill portrays each of the religions in Pi’s complex faith. The hills represent Pi’s strugglesRead MoreCall Of The Wild Analysis773 Words   |  4 PagesThe Call of the Wild Literacy Analysis â€Å"Buck stood and looked on, the successful champion, the dominant primordial beast who had made his kill and found it good.† (London, 43). In the adventure novel by Jack London, The Call of the Wild, a huge 140 pound Saint Bernard/Scotch Shepherd named Buck goes through internal and external challenges that leaves him retrogressed and more wild than ever. He adapts to the wild Northland environment that he had never experienced in the sunny state of CaliforniaRead MoreShort Story : Dear Boss Letter Essay1360 Words   |  6 Pagesof the letters, they found blood was present twenty-nine percent of the time to taunt and forty percent of the time as a warning, with smaller percentages suggesting other meanings. The use of â€Å"unusual lettering† in these letters gave a simpler analysis than the previous symbols. It was split into three large categories: thirty-three percent of the words containing unusual letters (either in size or spelling) were used to taunt, fo rty-seven percent as a specific warning and twenty percent as a generalRead More##mal Characters In Bisclavret And The Yellow Wallpaper By Charlotte Perkins Gilman1408 Words   |  6 PagesFrench poem â€Å"Bisclavret† takes a look at the life of a chivalrous and beloved knight who, counter to his moral standing in society, turns into a beast for three days at a time every week. However, it is quickly established in the poem that the knight is not like other beasts or werewolves, also referred to as garwolves here. â€Å"A garwolf is a savage beast, while the fury’s on it, at least; eats men, wreaks evil, does no good...now I’ll leave this topic set. I want to tell you about Bisclavret† (France)Read MoreA Fragile Civilization in The Lord of the Flies by William Golding1531 Words   |  7 Pagesthe role of each. Meetings organized, privileged moments lyrics. Various incidents and life which looks tougher as they thought initially will gradually switch th e group into savagery and tyranny, symbolized by another character lighthouse, Jack. The wild pig hunt reveals youth from the primitive impulses. And the fire, show their presence from the sea, goes one day because its guards have gone hunting and young people spend next to an opportunity to be saved. After discovery of a kind of Monster (in

Child Abuse in Flannery O’Connors Short Story “The River

Child abuse is something that is very apparent in the world but is something that people find awkward to talk about Flannery O’Connors short story â€Å"The River† talks about a young boy Harry who isn’t taken care of very well and has a hard life. Throughout the story it is presented that Harry’s parents are unfit, he is neglegted at home, and everything is joke to the family. Harry’s parents don’t really know how to raise a child. The spend their days partying and drinking. When the sitter first arrived to pick Harry up, his father was almost pushing him out the door, because he wanted to sleep later. His father handed Harry over to the sitter, barely dressed in clothes that were way to big for him, and not even a thought of feeding him breakfast. He has no real diet and the food that he eats he just finds food around the house, and whatever looks good he eats. When Harry came home that night he had to figure out his own dinner, and whe n he checked the fridge it was full of old, shriveled up fruit and vegtables, cheese, some old fish, and a pork bone. Nothing in the fridge Harry could eat, so he settled for the two end pieces of raisin break, and a half of a jar of peanut butter, and a large glass of choclate milk. Harry’s mother is an alcoholic, and the morning when the sitter picked Harry up she hadn’t gotten out of bed so the sitter took that to mean she was sick, when in reality it was just hungover. During the baptism Harry reveals the truth about his mother andShow MoreRelatedA Good Man Is Hard For Find By Flannery O Connor And Women Hollering Creek By Sandra Cisneros995 Words   |  4 Pagescome across a crisis or it will be an escape from a struggle or an external conflict. In the two short stories, â€Å"A Good Man Is Hard To Find† by Flannery O’Connor and â€Å"Women Hollering Creek† by Sandra Cisneros, the protagonists are faced with similar crisis of limitations. On the contrary, â€Å"The Swimmer† by John Cheever describes the protagonist to be someone that has no limitations, which led him to abuse his freedom. Although these three tales show differences they do show a similarity in their ignorance

Information Paper Free Essays

Use Daniell Jackson CIS 207 August 1, 2012 Timothy Thacker According to (Anthony Robbins, 2010) â€Å"The way we communicate with others and with ourselves ultimately determines the quality of our lives†. It is imperative that in any organization there needs to be a detailed and efficient flow of information. Communications is the key for a business to be successful, and it provides the solid foundation needed to construct a solid business process. We will write a custom essay sample on Information Paper or any similar topic only for you Order Now One other very important part of communications in a company is the flow of that information which ultimately produces the results whether good or bad. This paper will describe how information is used and how it flows at Document Logistic Agency (DLA) Document Services Jacksonville in the IT department. It will also describe any concerns with properly controlling the information flow, including keeping it safe from unauthorized use. DLA Document Services Jacksonville is a Department of Defense (DoD) command that provides a web-based solution for ordering documents. The communication flow starts from the customer level as documents such as publications, posters, retirement programs, and many more available products are ordered online. Although the Document Services Online website where most of the communications is done electronically, there is still a need for communication flow for those of us here at DLA in order to produce the customers required results. I thought it would be fitting to compare the communications that I have experienced here at DLA and my military communications experience, to show some of the differences As a 23 year retired veteran of the United States Navy, communications becomes a major part of everyday life. Military men and women are introduced to what is known as the chain of command and the structure in which it is written at each command. Communications is something that we are taught not to take for granted because it could be the difference between losing and saving a life in a given situation. Once retired and transferred into what most military men and women call â€Å"The Civilian World,† I immediately discovered that there is a difference concerning military and civilian communications, the flow, and the concern of controlling that information. Here at DLA document services we have a variety of personnel that come together to produce products for the customer. The accountants manage and handle financial issues, machine workers print and produce the orders, information technology personnel maintain the servers, and management oversees the entire business process. Upon reporting for work here at DLA, I have been privileged to several communication issues that have caused issues, but have been addressed and changes put in place. One of the main issues I discovered was that as the network security engineer, there was no communications between the system administrators working on the servers. There was no sharing of information, which consistently resulted in changes to the system by the system administrators, but no upward communications of these changes through the IT department. The program manager was not informed of the lack of maintenance on the servers and the only concerned seem to be that the systems stay up to produce orders. This line of thinking was unfamiliar to me and I felt it would be a recipe for disaster. â€Å"Information sharing is critical to an organization’s competitiveness and requires a free flow of information among members if the organization is to remain competitive† (JP Hatala and J Lutta, 2008). Although we held a bi-weekly meeting that consisted of minutes from the last meeting and the old business to new business concept, it was clear that it served no purpose and I was determined to change that concept. I introduced the Configuration Control Board (CCB) to the Program Manager and showed her how it would make our meetings more effective by allowing communications to flow from the bottom to the top. Eventually I was able to get the SA’s to fill out a configuration change form and submit that form through the leadership, so that all parties would be aware of any major changes to our systems. We ensure that our transmission and handling of sensitive information is handled discreetly. The protection of our information is controlled on a need-to-know basis, which is the same as when I was in the military. The only concern that I had was sending and receiving emails with sensitive information such as Internet Protocol (IP) addresses and other detailed information via e-mail without encryption. We started ensure that we encrypted our emails to add that extra layer of needed security on sensitive documents. We also started the digital signature initiative that ensures all CCB documents are genuinely signed by each responsible IT department personnel, using our Common Access Cards (CAC). The DoD CAC card allows employees to have their own unique identification, authentication privileges, encrypting, and crypto graphical ability to sign emails and other documents. DLA Document Services Jacksonville delivers quality products to the men and women of our military. Although there were some issues with communications, the improvements have been astounding. We realized that when companies are dealing in the information technology field there is a need for excellent communications amongst team members up, and down the organization so that the best customer service can be provided. We discussed the importance of ensuring that communications is protected and secured because it is the cornerstone of maintaining that need-to-know responsibility. References Anthony Robbins (2010), Power of Giving. Retrieved on July 30, 2012 from http://www. power-of-giving. com/tony-robbins-quotes. html JP Hatala and J Lutta (2008), Managing Information Sharing Within an Organizational Setting: A Social Network Perspective. Retrieved July 30, 2012, from https://ehis. ebscohost. com/eds/pdfviewer/pdfviewer? vid=2hid=3sid=8a83ca4d-a18d-4679-b2e7-f631c1b0a62c%40sessionmgr11 How to cite Information Paper, Papers

The relationship among the leadership style - Myassignmenthelp.Com

Question: Discuss about The relationship among the leadership style. Answer: Mr. Bradford Leon Branducci is the chief executive officer of Woolworths limited. He worked with Woolworths group Liquor Company as a director for the duration of 2012 to 2015 respectively. Mr. Bradford Leon makes use of features such as situational, flexibility, collaboration and cooperation etc. to gain success and growth of the business. Furthermore, he uses authoritarian leadership style to stay in the competitive market to attain the goals and objectives of the firm. He plays a significant leadership role in the Woolworths supermarkets company. Now talking about his background, Mr. Bradford Leon is famous as Brad, and he got a bachelor degree in commerce and Brad received a master degree in business administration. He was an enthusiast and keenly person who always want to improve and enhance capabilities, potentials, and efficiency. Mr. Brad also served his period as director in Liquor and food of Woolworths limited in Australia. In addition, he worked 15 years in Boston Consult ing group as a president. Moreover, he has gained appropriate information, knowledge, and experience in the field of leadership. He plays an active and significant role in the organization. Now talking about leadership, leadership is the ability of an organization or group to direct or guide other employees, and team in the organization. Leader is the person who influences other people for doing work effectively and efficiently (Mendenhall, Osland Bird, Oddou, Stevens, Maznevski Stahl, 2017). Mr. Bradford Leon Branducci effective and dynamic leadership styles to increase and maximize revenue and profit of the firm. He set long term goals and objectives to maximize revenue of the firm (Jackson Parry, 2011). Apart from this, he motivates other employees to improve and enhance the productivity and efficiency of the workers. The leadership styles which have been used by Mr. Brad help to explore and flourish the business in the competitive market. This type of leader believes that there must be a professional relationship among the employees in the organization to overcome the competitors in the global market (Bhatti, Maitlo, Shaikh, Hashmi Shaikh, 2012). This type of leader retains all authority, power and control and reserves rights and responsibilities to make effective and unique decisions. Mr. Brad distrusts their employees ability and maintains control on the employees. By using autocratic leadership style, Mr. Branducci has been able to set the long-term vision for th e organization. In addition, he develops and initiates goals and objectives for the management to manage trading activities and operations. He has also been able to maintain effective and dynamic communication in the firm through authoritarian leadership style. It is seen that he is one of the significant element due to which the firm has been able to stand out against the competitors in the market. He is the right and capable person for Woolworths Company in order to attain competence and profitability in the world. Moreover, Mr. Branducci Leon also provides several benefits to stakeholders of the firm. Now it is assumed that he protects rights and interest of the stakeholders to increase the profit of the firm. The success and growth of Woolworths show that Mr. Branducci is performing duties and responsibilities effectively. The firm is earning returns and revenue day by day. If talking about the growth of leader in Woolworths, it shall be noted that Mr. Branducci increases return s and profitability of the firm by implementing effective leadership style within the organization. This strategy helped the firm to gain $ 800 million for the firm. By using autocratic leadership style, he has been able to maintain control over the firm by maximizing the revenue and profit of the organization effectively and powerfully (Northouse, 2015). Alan Joseph Joyce Another leader Alan Joseph Joyce was born on 30 June 1966 is an Australian businessman. He is from Ireland and Alan Joseph was became CEO of the Australian airline Qantas in the year 2000. His father worked in a Tobacco factory and his mother was a cleaner. He graduated with honors and got a Bachelor of Science degree. He is known as a most influential business player in the world. He is an Ambassador of the indigenous education foundation. In addition, Alan Joyce uses democratic leadership style to run the business activities successfully and powerfully. He is the managing director and CEO of the Qantas group since November 2008. He plays a major role in this company to gain long-term objectives and goals of the firm. Mr. Joyce is a fellow of the Australian Academy of technological science and Royal aeronautical society. Now discussed about the professional career of Mr. Alan Joseph Joyce, he also worked at Aer Lingus for 8 year which was a flag carrier for Ireland. He worked there as a marketing manager to manage and operate the business activities innovatively. He joined new defunct Australia after leaving Aer Lingus. In 2000, Alan Joyce joined Australian airline Qantas. He worked in Qantas as a leader to gain competitive advantages in the marketplace. The schedule planning, network strategy, and network planning are done by Mr. Alan Joseph Joyce. He was certified for rendering effective and dynamic services in the airline industry as well as other industries (Lyons Schneider, 2009). He uses democratic leadership style to motivate and inspire people in the organization. It is noted that this type of leadership style helps to initiate and develop the activities in the firm. It also helps to achieve competence and potential in the competitive market. He provides power and responsibilities to workers to make unique decisions in the organization. It also helps to provide job satisfaction to subordinates and to encourage innovation and modernization. By using this leadership style, Mr. Alan Joseph Joyce helps to resolve problems and issues of the firm. In this way, he is considered a democratic leader to inspire workers for doing work effectively and efficiently. This leadership style helped the firm to make an effective and sustainable position in the global market. Along with this, Alan Joseph Joyce protects the interest of the customers by providing innovative services to them. He initiated group decision-making process in the management of the firm. He motives and encourages team members for doing task powerfully. He usually used appropriate strategies and approaches for growing the company innovatively so that they can utilize the maximum resources in the organization. It also helps to maximize returns for the firm. Furthermore, he uses innovative and dynamic technologies and resources in the management due to which Qantas has been able to retain and sustain a financial position in the international market (Men Stacks, 2013). It is noted that Mr. Alan Joseph Joyce implemented three-year transformation plan due to which it became difficult for another rivalry to sustain the current position in the market. He is able to understand the actual requirements, needs, and tastes of the customers through which the firm gains success and growth in the international market. Furthermore, he maintains unique core values such as honesty, accountability, innovation and integrity and dignity in the organization. After various researchers, it has been evaluated that Qantas has been able to reach the top position in the market by using democratic leadership style in the organization. In addition, he also empowers group members in order to motivate members to accomplish their task and duties. He is considered an excellent leader to solve and resolve complex issues in an organization. He has the ability to work cooperatively and collaboratively, using a consensus of reviews and opinion to get things done the right and effect ive manner. Alan Joseph Joyce thinks innovatively and motivates others to do the same, so that difficult problems and issues can be resolved. In addition, he helps to create a favorable working environment to attain outcomes and results of the firm (Giltinane, 2013). Mr. Joyce restructuring at Qantas is fixed to deliver unique services to the customers. It also helps to improve and enhance returns and operational efficiency of the workers. Furthermore, Joyce dropped and stopped unprofitable routes to maximize returns and revenue in the market. He has also targeted to save A$400 million annually in profitability and cost. Comparison of leadership styles Leadership plays a vital and active role to influence other people in the organization for doing work effectively and powerfully. The leadership styles depend upon the type of business. In todays era, major challenges are faced by both the leaders while conducting business activities and operations globally. The major challenges include rapidly changing technology, globalization, the growing need for innovation, resource scarcity and climate changes. All these environmental factors influence the growth and progress of the firm adversely. Woolworths and Wesfarmers are top retail companies in Australia. Woolworths is the global player in Australian market which provides unique and dynamic products to the customers in the world. The technology and climate also affect the long-term vision of the firm. In addition, globalization has led to fluctuation in prices which has a direct negative impact on the long-term goals of the firm. Due to increase in competition, the country has to lower d own their prices and cost for their retail products and services. As a result, it also decreases the ability and potential to sustain and maintain social welfare in the country. Globalization has also a negative impact on labors. Safety rules, legislation, and standards are avoided to produce and manufacture cheap products and services. It affects the returns and revenue of the firm. Sometime, the firm could not able to take resources on time which also influence the trading activities and operations. Resource scarcity is a big issue for Woolworths Company to carry the business activities successfully. The company cannot meet its long-term objectives and goals without effective resources. The immediate target of the firm is to reduce carbon emissions to 10% below 2015 levels. Thus, innovative technologies are used by the firm to reduce and prevent negative effects of carbon emissions in the environment. However, it increases high employee turnover and absenteeism in the organization which affects the profit and revenue of the firm. The employees could not able to understand the advantages and benefits of new technologies and organizational changes. Hence, they resist these changes within the organization. As a result, the firm has to bear a great loss in the global market. On the other hand, all these challenges are also faced by Qantas while rendering services to customers in the competitive market. Globalization has an active and significant impact on marketing because an organization distributes its products to international customers and it helps to generate employment opportun ities in the country. Qantas is the oldest airline in Australia. The organization needs to buy the aircraft from the market at a high cost which has a direct adverse impact on the financial position of the firm in the international market. Due to globalization, the company has not been able to promote its services in the market. All these challenges are faced by the organization (Jogulu, 2010). Mr. Bradford Leon Branducci uses effective and dynamic strategies and policies to handle and overcome these challenges in the global market. Mr. Bradford uses authoritarian leadership style to eliminate and reduce these challenges and issues. He directs and controls all the operations and activities without any meaningful participation by the employees. He maintains full control of the team (Schoel, Bluemke, Mueller Stahlberg, 2011). On comparing the leadership style of Mr. Bradford Leon Branducci with the leadership style of Alan Joseph Joyce, it shall be evaluated that both the leaders follow opposite leadership styles in their business. The leadership styles depend upon the size, nature, and type of business. For example, in Retail Company proper control of workers and management is essential where Mr. Branducci uses authoritarian leadership style to conduct business activities properly while Alan Joseph Joyce initiates opposite leadership style. This leadership style depends upo n leaders, all decisions are taken by leaders. Mr. Brandford Leon Branducci takes quick decisions by using this leadership style. He takes decisions without consult with other people. He keeps an eye on the activities and operations of the workers. It may help to increase and improve the performance of the workers and encourage them to do work successfully. This leadership provides strong motivation and satisfaction to the leader who dictates terms. Less competent and unskilled subordinates are required in this leadership style. Mr. Brandford Leon Branducci works well for managers who prefer having complete control over activities and operation. In this way, he maintains control on whole management. He tries to meet and attain different motivational needs and requirements of group members. This leadership style also interrupts their employee's capabilities and competencies (Nohria Khurana, 2010). On the other hand, democratic leadership is completely opposite from autocratic leadership style. This style is considered the best option for many companies. Democratic leadership style is used by Mr. Alan Joseph Joyce to attain competitive edge in the global market. Along with this, democratic leader give equal importance to its employees whereas an authoritarian leader only monitors on the results and outputs of the process. They do not maintain informal relationship with the employees. Under democratic leadership style, Alan Joyce distributes roles and responsibilities and empowers group members to make effective decisions in an organization. With effective and unique democratic leadership style, he provides job satisfaction and morale to the employees (Rafiq Awan Mahmood, 2010). By using this style, he has been able to create solutions for issues and problems of the organization. They find out solutions for complex problems and issues to attain long-term benefits in the market. The democratic process and leadership ensures that solution is reviewed and analyzed on a continuous basis. Mr. Alan Joseph Joyce ensures that team members work well with other individuals, so that they can maintain effective and dynamic communication with employees. Furthermore, they are responsible to build and develop strong team in an organization. The leaders delegate and exercise authorities and responsibilities to the employees to meet long-term mission and vision of the firm. Now it is assumed that Mr. Alan Joseph Joyce uses democratic leadership style to prevent and eliminate these challenges and issues. The democratic leadership style is also known as participative and shared leadership style (Weinberger, 2009). The team members play a participative role in the decision making process. Furthermore, Qantas is an airline industry that needs to be focused on the globalization and innovative technologies. This can be possible by using democratic leadership style in the organi zation. It is quite opposite of autocratic leadership style. The autocratic leader like Mr. Bradford Leon Branducci does not provide rights and authorities to the employees while Alan Joseph Joyce includes team members to make effective and unique decisions in the company. In addition, autocratic leader maintains a high level of control whereas democratic leader maintains low level of control. The autocratic leadership is suitable for unskilled and obedient leaders while democratic leadership style is appropriate for experienced and qualified workers. In this way, both leadership styles are used by both the leaders to conduct operations and activities of the firm. Mr. Alan Joseph Joyce uses behavioral theory to maintain a good relationship with employees. The behavioral theory may be defined as a systematic approach to understand and evaluate the behavior of humans and others. The leaders determine the behavior of people by implementing and initiating behavioral theory in the organi zation. In this way, both the leaders determine and evaluate success and growth of the firm by using leadership practices and strategies in an organization (Bass Bass, 2009). The leadership styles also help to make strong goodwill and image in the competitive market. On the above-mentioned study, it is concluded that all types of leadership styles have their own attributes and aspects in order to determine the progress and success of the firm. A comparison of leadership styles has been shown in the task that has been adopted by Mr. Bradford Leon Branducci and Alan Joseph Joyce. Mr. Bradford Leon Branducci uses autocratic leadership style whereas Mr. Alan Joseph Joyce uses democratic leadership style to gain success in the business. The different leadership styles are used by both the leaders to overcome and reduce the several challenges such as globalization, climate changes, and resource scarcity. Both the leaders attain competence and potential in the global market by using effective leadership styles. Now it recommended that Mr. Bradford Leon Branducci uses autocratic leadership style so he should protect the rights and interest of the employees. He should not harm the rights and interest of employees in the firm. They should focus on the needs, requirements, and desires of the leaders. Along with this, they should maintain strict control on the operations and activities of the organization. In this way, the leader can enhance and improve efficiency and effectiveness of the workers. On the other hand, Mr. Alan Joseph Joyce uses democratic leadership style to initiate and implement the activities of the business. Thus, he should focus on the social activities to promote and enhance the trading activities of the Qantas. It helps to overcome and reduce the environmental challenges of the firm. The leaders should provide encourage and motivate the capable and potential employees for doing work powerfully and successfully. References Bass, B. M., Bass, R. (2009).The Bass handbook of leadership: Theory, research, and managerial applications. Simon and Schuster. Bhatti, N., Maitlo, G. M., Shaikh, N., Hashmi, M. A., Shaikh, F. M. (2012). The impact of autocratic and democratic leadership style on job satisfaction.International Business Research,5(2), 192. Giltinane, C. L. (2013). Leadership styles and theories.Nursing standard,27(41), 35-39. Jackson, B., Parry, K. (2011).A very short fairly interesting and reasonably cheap book about studying leadership. Sage. Jogulu, U. D. (2010). Culturally-linked leadership styles.Leadership Organization Development Journal,31(8), 705-719. Lyons, J. B., Schneider, T. R. (2009). The effects of leadership style on stress outcomes.The Leadership Quarterly,20(5), 737-748. Men, L. R., Stacks, D. W. (2013). The impact of leadership style and employee empowerment on perceived organizational reputation.Journal of Communication Management,17(2), 171-192. Mendenhall, M. E., Osland, J., Bird, A., Oddou, G. R., Stevens, M. J., Maznevski, M. L., Stahl, G. K. (Eds.). (2017).Global leadership: Research, practice, and development. Routledge. Nohria, N., Khurana, R. (Eds.). (2010).Handbook of leadership theory and practice. Harvard Business Press. Northouse, P. G. (2015).Leadership: Theory and practice. Sage publications. Rafiq Awan, M., Mahmood, K. (2010). The relationship among leadership style, organizational culture and employee commitment in university libraries.Library management,31(4/5), 253-266. Schoel, C., Bluemke, M., Mueller, P., Stahlberg, D. (2011). When autocratic leaders become an optionUncertainty and self-esteem predict implicit leadership preferences.Journal of personality and social psychology,101(3), 521. Weinberger, L. A. (2009). Emotional intelligence, leadership style, and perceived leadership effectiveness.Advances in Developing Human Resources,11(6), 747-772.